Match Prod is offering a new communication platform: the Short Program Series.
A Short Program is a series of television programs presenting unique, exclusive content. All episodes are sponsored by the same partner. The Short Program’s content is always related to the sponsor’s main activities. Short Programs are considered information television programming since no product or brand is mentioned anywhere within the content. Therefore, the concept does not qualify as advertising by the broadcaster.
The primary appeal of Short Programs is that they are always aired in prime time and keeps to a set schedule, creating loyalty among viewers, just like their favorite TV show would.
Short Program Series are succeeding in Europe.




